About the client

I’ve had the privilege of working with Spacewell, an innovative tech startup in the B2B SaaS space. With a team of over 300 people, Spacewell is revolutionizing how businesses manage their built environments through smart, cutting-edge solutions. My journey with them has been fast-paced and full of collaboration, focused on delivering results that truly make an impact.

The challenge

Spacewell is in a dynamic, fast-moving industry where staying ahead of the competition is crucial. With teams spread across the globe and an expanding marketing department, the challenge was clear: how do we stand out in the crowded SaaS market, connect with the right audience, and create content that drives action? Spacewell needed content that not only showcased their expertise but also demonstrated how their solutions were making a real-world difference.

Key highlights

To meet the challenge, I knew I had to be fully integrated into Spacewell’s marketing operations, so I worked closely with both their international marketing team and a freelance team of specialist. It was essential to align our efforts with their results-driven mindset, while also experimenting with different strategies to see what worked best. Here’s a breakdown of how I approached the project:

• Blog Content: I took the time to deeply understand the needs and pain points of Spacewell’s audience—facility managers, building owners, and IT professionals. From there, I developed blog posts that not only provided valuable insights into the smart buildings and facilities management trends but also gave practical advice on how Spacewell’s solutions could solve real-world challenges. I focused on creating long-form content that was both informative and SEO-optimized to drive organic traffic.
• Case Studies: Instead of simply listing features of Spacewell’s products, I worked with the team to showcase the real impact these solutions had on clients. By interviewing clients and gathering data, I wrote detailed case studies that told the story of how Spacewell’s technology solved specific challenges in different industries. These case studies weren’t just a sales tool; they were powerful storytelling pieces that helped build trust with potential customers by showing the tangible results.
• Conversion-Focused HubSpot Landing Pages: Knowing how critical it was to capture leads, I focused on designing HubSpot landing pages that were optimized for conversion. These pages were carefully crafted with persuasive copy, strong calls-to-action, and a seamless user experience. I collaborated with the Spacewell team to ensure the messaging was consistent with their brand voice and aligned with their ongoing inbound marketing efforts. Each landing page was an integral part of an overall campaign designed to capture high-quality leads and nurture them effectively through the sales funnel.
• Consistent, Persuasive Copywriting: Whether it was website copy, email marketing, or social media posts, I made sure every piece of content spoke in Spacewell’s unique voice. The goal was to be both informative and persuasive—educating the audience while prompting them to take action. I carefully considered the customer journey, ensuring that every message added value at each stage, from raising awareness to driving conversions.
• LinkedIn Advertising: I took the lead on creating the visuals and copy for LinkedIn advertising campaigns, working closely with the Growth Lead to fine-tune and test different elements. By running A/B tests, we were able to optimize ad performance, continuously lowering the cost per click and driving better results. Our efforts paid off—thanks to our strategic approach, we generated high-quality leads and significantly increased engagement, making our LinkedIn ads a powerful driver of Spacewell’s marketing success.

Key takeaway

The results? More visibility, more engagement, and more leads. By continuously experimenting and optimizing, I helped drive growth in conversions, both from organic efforts and paid campaigns. Spacewell’s content is now more engaging and effective than ever, and they’ve solidified their position as leaders in the SaaS space.