About the client
IRIS Connect is a pioneering organisation dedicated to transforming professional development and learning practices. They are committed to empowering educators and professionals through innovative technologies and support, making them a significant leader in the field.
Project description
In collaboration with IRIS Connect, I undertook a multifaceted project encompassing whitepaper creation, email marketing and landing page development. My role spanned from designing and developing a landing page to setting up an efficient marketing automation workflow.
Key highlights
- Landing page design and development: The project began with the creation of a captivating landing page. I designed it to capture the essence of the whitepaper and engage visitors effectively. This ensured a seamless user experience and encouraged engagement.
- Whitepaper copy: Crafting the whitepaper on “Creating Team Cohesion for Daycare” demanded a deep understanding of the subject matter. I curated the content to provide insightful strategies and valuable information that daycare professionals could implement to enhance teamwork within their teams.
- Marketing automation workflow: With the landing page in place, my focus shifted to setting up a marketing automation workflow. This involved designing a well-structured communication sequence, ensuring that subscribers received timely and relevant information.
- Follow-up communication: After users downloaded the whitepaper, I continued engagement through a well-planned email marketing strategy. This included follow-up emails, offering additional resources and nurturing the relationship with valuable content, reinforcing the principles of team cohesion.
Key takeaway
This project not only resulted in a well-received whitepaper but also optimised IRIS Connect’s marketing efforts, providing valuable insights for daycare professionals. The end result was an enhanced online presence, increased engagement and a valuable resource for daycare teams looking to foster better team cohesion.