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Website copy and tone of voice strategy for Creative Digital Agency Wirelab

About the client

Wirelab, a Creative Digital Agency, needed strong copy to suit their new brand identity and website. My role was to create a tone of voice that fits their brand, embodying the essence of their dedicated professionals. I crafted website copy in both Dutch and English, and developed a tone that’s catchy, impactful and no-nonsense. Just like the team at Wirelab.

Key highlights

  • Tone of voice strategy: Wirelab’s brand demands a voice as innovative as their services. I’ve created a tone that’s catchy, impactful and no-nonsense. Mirroring the spirit of their dedicated team.
  • Content in different languages: Crafting content in both Dutch and English ensures Wirelab’s messaging resonates with a wider audience, amplifying their reach and influence in the digital landscape.
  • SEO optimization: Every word on Wirelab’s website is strategically chosen to optimise search engine visibility. My SEO-optimised content for their services pages ensures they rank high and attract the right audience.
  • Captivating case studies: I delved deep into Wirelab’s completed projects to craft compelling case studies. These stories are a testament to their expertise and ability to deliver exceptional digital solutions, showcasing their capabilities and successes.

Key takeaway

Wirelab’s unique tone of voice and a website filled with SEO-optimised content have transformed their online presence. Their website now stands as a powerful testament to their next-level brand, their dedication and their commitment to delivering excellence in the digital realm.

ClientWirelabIndustryDigital AgencyServicesTone of voice strategy, copywriting (Dutch and English), SEO-optimised content, copywriting for case studiesShare